Search Engine Optimization

1)       Introduction Of SEO:-

[1.1] Search Engine Basics:-

Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings.

[1.2] SEO requirements:-

We all know the importance of having a Web site rank well in search engine results for searches on specific keywords/phrases. If your Web site doesn’t have a page appearing in the top 10 search engine result positions (SERPs) the chances of someone clicking on your listing, and actually visiting your site, drop dramatically. If you’re not in the top 20 you have almost no chance that someone will scan through the SERPs that far to find your page.

Advantages of being an SEO

1)         You act as a one stop shop for all your client needs thereby keeping out  
        competition.

2)       Visibility of your business increases with more products being offered as part 
        of your  services.

3)       Increase in client database: You will start seeing new clients who come to you 
        for SEO services and then you are able to deep sell other products to them.

4)     Improvement in revenue: You are no longer dependent on a referral   
        commission on SEO services. Since you are the provider of SEO services      as   far as your client is concerned, you are free to decide the margin over the actual cost from SEO provider.

5)      No more fixed/ staff costs: By outsourcing the SEO to a professional company  who specializes in acting as a backend support to an SEO reseller, you not only save on floor space in your office; savings come in other form like reduced staff costs, administration costs etc.

2)  Types of SEO:-     

[2.1] On Page SEO:-

 

On-page optimization (on- page SEO) is can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.

[2.2] Off Page SEO:-

Off-page Optimization (SEO Checklist)

What is off-Page Optimization?

In search engine optimization, off-page optimization refers to factors that have an effect on your website or web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link Popularity and page rank.

Ø  Always start with keyword research, testing and selection

Ø  Keywords in links

Ø  Links from high ranking publisher sites

Ø  One-way inbound links (not link exchange)

Ø  Different keywords in your link-ads from the same site

Ø  with Relevant keywords near your inbound link

Ø  Deep linking (from multiple pages to multiple pages)

Ø    Target a large list of keywords (5-500+)