[3.1] KEYWORDS Research:-
Include keywords in text
You should make sure that all those keywords you have included in your Meta tags and on which searches you wish to come up are included in the text of your site.
Add regularly relevant content to site
You should make sure that you add relevant content to your website. This content addition invites Google to visit your site more often and increase its relevance and importance.
[3.2] Header Optimization:-
Header Tags
| Ø HTML headings are defined in <h1> to <h6> tags. Never confuse with header tags, the header tags related only with BODY section of your webpage. Webpage header tags are webpage body sections of text and describe the overall content and meaning of webpage content. Header tags are typically created using syntax tags in HTML. Header tags are play a key role in on page optimization process and header tags reflects the whole webpage meaning. At the time of writing a H1 header tag use Primary keywords which reflects what the page contains. Ø Header Tags Optimization Strategies: Ø Header tags contain 6 types of HTML tags, which are: Ø HTML Header Tags Info: Ø <h1> H1 Header Tag <h1> Ø In this HTML header tag <h1> H1 Header Tag <h1> use as the main heading of webpage and search engines gives the more priority to main header tags (H1) than other header tags. Ø <h2> H2 Header Tag <h2> Ø <h2> H2 Header Tag <h2> is generally used for sub heading in the Html Pages. This H 2 Header tag is the 2nd most important keyword in the HTML page and this H2 header tag gets the importance from the search engines than remaining (H3 Header Tags, H4 Header Tags, H5 Header Tags, H6 Header Tags) Header Tags. By using this Header Tags you can increase the keyword density in the Html Pages. Ø Header Tags SEO Tips: Ø If you're working on html editing program such as Dreamweaver, You can use H1 Header Tags for highlighting the Primary Keywords. Ø Mention your main keyword at the top left side of the web page. |
[3.3] Body content optimization:-
[3.3.1] Body Text and Content Optimization for Search Engine Ranking:
A rich body text and key word oriented content is a secret of high search engine ranking or search engine placement. We optimize key words with existing content or change the same with your prior approval. To list your website at higher position it is essential to have search engine friendly text or content. Unless your website has rich text or content it is very difficult to draw attention of search engine crawler and position your site with top ranking. Top ranker.in provides superior search engine friendly content development services as an optional service. We can develop search engine friendly content on any given subject.
A rich body text and key word oriented content is a secret of high search engine ranking or search engine placement. We optimize key words with existing content or change the same with your prior approval. To list your website at higher position it is essential to have search engine friendly text or content. Unless your website has rich text or content it is very difficult to draw attention of search engine crawler and position your site with top ranking. Top ranker.in provides superior search engine friendly content development services as an optional service. We can develop search engine friendly content on any given subject.
[3.3.2] H1-H2 tags optimization By SEO Experts:
Header tags are given more weight than regular page content. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, because heading tag tells both search engine and visitors what the content is all about.
Header tags are given more weight than regular page content. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, because heading tag tells both search engine and visitors what the content is all about.
[3.3.3] Keyword Density
For those of you who have never heard the term "keyword density" before, it is the percentage of your total content that is made up of your targeted keywords. There is much debate in forums, SEO chat rooms and the like as to what the "optimal" keyword density might be. Estimates seem to range from 3% to 10%.
While I would be the first to admit that logic dictates that indeed there is an optimal keyword density. Knowing that search engines operate on mathematical formulas implies that this aspect of your website must have some magic number associated with it that will give your content the greatest chance of success.
[3.l3.4] So what can you do?
Your best bet is to simply place your targeted keyword phrase in your content as often as possible while keeping the content easily readable by a live visitor. Your goal here is not to sell to search engines; it is to sell to people. I have seen sites that have gone so overboard in increasing their keyword density that the content itself reads horribly. If you are simply aware of the phrase that you are targeting while you write your content then chances are you will attain a keyword density somewhere between 3 and 5%. Stay in this range and, provided that the other aspects of the optimization process are in place, you will rank well across many of the search engines.
Also remember when you're looking over your page that when you're reading it the targeted phrase may seem to stand out as it's used more than any other phrase on the page and may even seem like it's a bit too much. Unless you've obviously overdone it (approached the 10% rather than 5% end of the spectrum) it's alright for this phrase to stand out. This is the phrase that the searcher was searching for. When they see it on the page it will be a reminder to them what they are looking for and seeing it a few times will reinforce that you can help them find the information they need to make the right decision.
[3.3.5] Proximity
· How close key words are to each other on a web page
· When you are putting the keywords are very touch with one to another than you will give the chances to engine robots to counting them & give the first rank to your websites.
[3.3.6] Frequency
· Determined by the number of times a key word appears on page divided by the number of words on the page
· It's good to replace pronouns with key phrases, but it's important not to overdo it.
The goal of keyword research is to develop an understanding of which words and phrases that end users are likely to associate with the content on a site.
[3.4] Web site navigation:-
Write better anchor text
Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor
tag <a href="..."></a>.
This anchor text accurately describes the content on one of our article pages
This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
Good practices for anchor text
• Choose descriptive text - The anchor text you use for a link should provide at least a basic
idea of what the page linked to is about.
Avoid:
• writing generic anchor text like "page", "article", or "click here"
• using text that is off-topic or has no relation to the content of the page linked to
• using the page's URL as the anchor text in most cases (although there are
certainly legitimate uses of this, such as promoting or referencing a new
website's address)
[3.4.1] Document Inter-linking
Hyper linking is the central nervous system for the web, and it's central to providing good structure and navigation for your web site. It's also important from an SEO perspective, as it turns out that search engines learn a lot from how you link your documents together. Again, good editorial judgment rules the day. Use hyperlinks between documents when the linked document can provide value to the reader. In fact, you may find that hyper linking allows you to create more focused documents by relegating subtopics, background information, and other related content to other pages, leaving your main page laser-targeted on its topic, which is a good thing.
The mechanics of hyper linking are straightforward, but the choice of the "anchor text" you use in links is critical from an SEO perspective. As mentioned, the search engines learn about your document by what other people (including other documents on your site) say about it. Linking to a document with anchor text that describes the contents of the document is far more valuable than linking with generic text like "read more here", or "follow this link". Try to use your primary keyword phrase in the link anchor text of the most important inbound link to your article (deciding which is most important is covered briefly below).
If it's appropriate (from an editorial standpoint) to create multiple links to a document, try to vary the inbound link anchor text among the various links, and use some of your alternate keyword phrases, as long as doing so makes good editorial sense.
Usually your most important page, in this context, is the one with the highest page rank, and/or the most relevant page on your site. Often your home page is the most important linking page. If there are multiple candidates to choose from, choose the most relevant page with the highest page rank as the one to concentrate on (i.e., the one to try to link to using your primary keywords in the link anchor text).
